Win Themes Development

Create compelling messages that resonate with evaluators

What Makes a Strong Win Theme

Customer Focused

  • Addresses specific pain points
  • Aligns with mission
  • Solves stated problems
  • Supports strategic goals

Benefit Oriented

  • Quantifiable value
  • Cost savings
  • Risk reduction
  • Schedule improvement

Differentiating

  • Unique capabilities
  • Proven innovations
  • Superior experience
  • Competitive advantages

Win Theme Examples

Feature Benefit Proof Win Theme
24/7 Help Desk Zero downtime 99.99% uptime on 5 contracts "Proven 24/7 support ensures mission continuity"
Automated testing 50% fewer defects NASA case study "NASA-proven automation cuts defects by half"
Local presence 2-hour response Office within 5 miles "Immediate on-site response from local team"