Proposal Writing Resources

Create winning proposals that score high in evaluations

Proposal Development Guides

RFP Response Templates

Professional templates for technical, management, and cost proposals.

View Templates

Win Themes Development

Create compelling win themes and discriminators that resonate.

Learn More

Color Team Reviews

Master pink, red, and gold team review processes.

Review Process

Pricing Strategies

Competitive pricing that wins contracts and maintains margins.

Pricing Guide

Proposal Best Practices

Keys to Winning Proposals

  • Start capture activities early - before RFP release
  • Build relationships with customer stakeholders
  • Develop solution-focused win themes
  • Write to evaluation criteria, not just requirements
  • Use graphics to communicate complex concepts
  • Provide specific proof points and metrics
  • Price to win while maintaining profitability
  • Conduct thorough compliance checks